Posted: 12:5a.m. IST, June 29, 2012
London, June 29 (ANI): The Rolling Stones have unveiled a new logo to celebrate the band's 50th anniversary, based on their classic tongue and lips trademark.
The original tongue was designed by Royal College of Art student, John Pasche, and first appeared on the 'Sticky Fingers' album sleeve in 1971.
Pasche was commissioned by Mick Jagger after the singer felt that designs provided by the band's record label, Decca Records, weren't up to scratch.
The design concept for the tongue was to represent the band's anti-authoritarian attitude, Mick's mouth and the obvious sexual connotations, the Mirror quoted Pasche as saying at the time.
I designed it in such a way that it was easily reproduced and in a style I thought could stand the test of time, he said
The new logo was designed by influential American graphic designer and illustrator Shepard Fairey.
Talking about celebrating 50 years, Jagger said: It's a very different group than the one that played 50 years ago.
When I think about it, one part of me goes, 'We're slightly cheating,' because it's not the same band - still the same name, but it's only Keith and myself that are the same people, I think. I've tried to find out when Charlie [Watts'] first gig was [but can't].
But it's an amazing achievement. It's fantastic and I'm very proud of it, he added.
The band's snaps throughout the 50 years have been hand-picked by Jagger, Keith Richards, Charlie Watts and Ronnie Wood, and have been brought together for a special anniversary book - 'The Rolling Stones: 50.' (ANI)