Posted: 12:45a.m. IST, August 28, 2012
Wellington, August 28 (ANI): A bathroom mirror created by a Brazilian ad agency will soon be deterring people from drink-driving.
The ad agency created those mirrors for insurance company Allianz.
The mirrors look just like regular bathroom mirrors, but are actually fitted with a camera that feeds a high-resolution reflective video screen, Stuff.co.nz reported.
Instead of having a perfect reflection, the mirror pauses for a short moment before changing.
After showing the person a delayed reaction for a few seconds, the mirror will then flash up messages about drink-driving, such as: This is how slow your reflexes are after only a few drinks.
The tag-line for the ad campaign is: Getting home safely starts with a good look at yourself. (ANI)